Personal Stories

If you sell software to small businesses, let’s have an honest conversation. Seven-day free trials aren’t generous. They’re performative. Most early-stage teams aren’t sitting around waiting to binge-learn your platform. They’re juggling sales, delivery, hiring, payroll, product, and whatever fire popped up that morning. A week isn’t onboarding — it’s a countdown clock. And don’t get me started on the “forever free” single-user plans.

My husband has lawn envy. 

Sh*t happens even with S.M.A.R.T. goals. Discover how to navigate unexpected hurdles.