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Profile

Join date: Aug 11, 2025

About

Becky has 20+ years with tech companies and SaaS startups, blending strategic insight with hands-on execution in HR, Operations, and Customer Success. Seeing the need for an all-in-one startup partner, she and her husband launched STARTUP SMART, leading a team that fuels early-stage companies with targeted, attainable solutions to overcome challenges and seize opportunities.

Posts (25)

Mar 31, 20265 min
One in Four of Your Customers Is Already Gone. Here's What To Do About It.
Here's a familiar scenario.. A founder is pitching to investors. Their ARR is growing, the product is solid, the team is scrappy and motivated. Everything looks good — until an investor asks, "What's your NRR?" Silence. Not because they don't have the number. But because they've never really thought  about it. They've been so laser-focused on new logo acquisition that the revenue quietly walking out the back door barely registered. That silence? It's expensive. The Leaky Bucket Problem Nobody...

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Feb 13, 20263 min
❤️ Founder Love: I get it — the struggle is real.
I’ve got a familiar story for you. You're a first-time founder in year one , working long hours, often alone, trying to launch your MVP, define your ICP, carve out a corner of your TAM, and turn all those acronyms into money. Hopefully a lot of it. It’s a Tuesday morning. The alarm goes off. The day’s to-do list hits like a cold shower. (At least put on a clean shirt and fix your hair in case you have a video meeting.) Not great, but let’s go. Grab the much-needed coffee from the kitchen and...

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Feb 6, 20264 min
Rise of the Startup
We are a month into the new year and picking up the pace. As you may have seen from a number of other publications, the startup world is evolving rapidly, and 2026 promises to be a pivotal year for new ventures. Entrepreneurs are tapping into fresh opportunities, fueled by technological advances and shifting market demands. This post explores the key trends shaping startups in 2026 and offers predictions on what the future holds for founders and investors alike. New Tech Driving Startup...

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Becky Fittro

Becky Fittro

Admin

Co-Founder & Principal

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