For nearly two decades, I’ve worked alongside early-stage tech and SaaS companies, leading efforts across HR, Customer Success, and Operations. And no matter the stage, I kept seeing the same challenge. Big goals, small teams, and never quite enough time, budget, or expertise to do it all. Founders were forced into tough trade-offs that slowed progress and capped growth before it really had a chance to take off.

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Along the way, I built a trusted network of experienced operators across the SaaS ecosystem—from Finance, HR, and Operations to Go-to-Market, Product, and Development. I realized I could help founders facing these same challenges by connecting them to a pre-vetted network with a flexible engagement model that meets startups where they are. Great people who know how to jump in, figure it out quickly, and actually get things done.

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That’s what led to STARTUP SMART. We are the trusted execution partner founders rely on to scale smarter and succeed faster at every growth stage. And when it’s time to build your in-house team, we offer talent acquisition services, too.

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Our goal is simple: to help founders stay focused on innovation by delivering trusted people who get the work done.

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— Becky Fittro

Co-Founder & Principal

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