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Becky Fittro, PHR, SHRM-CP

Co-Founder & Principal

With over 20 years of experience in growing tech companies and SaaS startups, Becky brings a rare blend of strategic insight and hands-on execution. Her career spans HR, Operations, and Customer Success leadership, with success supporting early-stage companies scale smartly and sustainably. She’s a certified HR professional (PHR) and trained in Objectives & Key Results (OKRs), equipping her with the tools to guide both people and strategy.


Together with her husband, Becky launched STARTUP SMART, where she leads a team of experts offering fractional leadership across core business functions—meeting startups where they are and helping them gain traction without the burden of full-time overhead.


Core Expertise
  • Executive Operations & Strategic Planning

  • Customer Success Leadership

  • Human Resources Development & Management 

  • M&As Change Management


Outside the Office

In her spare time, Becky writes and illustrates children’s stories, creates custom perfumes for her friends, and enjoys baking cookies (with a glass of wine in hand). 



919-914-3774

Becky Fittro, PHR, SHRM-CP
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