If you sell software to small businesses, let’s have an honest conversation. Seven-day free trials aren’t generous. They’re performative. Most early-stage teams aren’t sitting around waiting to binge-learn your platform. They’re juggling sales, delivery, hiring, payroll, product, and whatever fire popped up that morning. A week isn’t onboarding — it’s a countdown clock. And don’t get me started on the “forever free” single-user plans.